The campaign features a largely LGBTQ+ production team, including co-directors Loren Christiansen and Michael DeWeese and producer Hanna Stolarski. Postmates worked directly with production company Psyop on the project. The campaign is an example of how many popular campaigns have found success during June: addressing a problem within the community in a way that feels integrated in its language.
“So, avoid things like whole grains, wheat bran, cauliflower, potatoes, legumes.” The video goes on to list some do’s and don’ts for those eating before getting frisky, with additional tips on how various foods might cause issues in one’s bowels.
“Insoluble fiber won’t help you feel cute,” instructs the spot’s narrator.